Exceptional Web Design with Impact
Direct Web Media gives you a high quality and effective visual communication using a cutting-edge and dynamic website. This is traditional web design and development but with a difference.
We'll design and market your website for any business, market or website model including:
- Simple Brochure or Showcase Website
- Feature Rich Ecommerce Website
- Fully Loaded Content Management System Website (CMS) or Blog
All site designs are based on a solid foundation of user friendly design, layout and structure with integrated SEO dynamics so you get full exposure in the Search Engines maximising traffic but more importantly so the traffic you do get, converts in high numbers... be it an email, phone call enquiry, subscription or order.
Design has to tick many boxes on a conscious and subconcious level with your potential customers. Within seconds of them hitting your website they instinctively decide if they want to stay. You have 8 seconds maxium! Their decision is based on these simple conscious and subconscious processes... its automatic.
Your design and postioning must suit their needs, it must have the right balance and alignment, the colours must set the right mood and your text starting with the right font must captivate, educate and inspire. In essence your pages and website as a whole must be very, very sticky!
7 Key Design Principles
ALIGNMENT creates a sharper, more unified design.
BALANCE provides stability and structure to your design. Using the right sizes and shapes matching your natural vision patterns and process means an easy to use website.
COLOURS set the mood for an emotional response from your visitor. Be it an enquiry, sale or subscription.
CONTRAST is the most effective way to emphasise and generate impact with a design.
HIERARCHY creates a solid structure, organisation and direction. A good site will have a funnel or path (your desired action or sale) that takes the visitor buy the hand from entrance to exit in as few a steps, with the least resistance as possible.
REPITITION unifies and strengthens a design by tying together otherwise separate parts.
TYPOGRAPHY or Font is key and must give clarity, emphasise areas and actions and must match the site design, business model and market type.
The 3 F Website Philosophy
Use the above 7 Design Principles based on a Direct Web Media Foundational "3 F Philosophy" and watch your profits soar.
FAST gives your website maximum speed and usability. All areas and components of your website must load and perform with speed from the overal site layout to images, text and content. Watch your customers click away without hesitation if this isn't applied.
FUNCTIONAL assures that your visitors and potential customers stay and use your sites key features and maximise their browsing experience and ultimately take your desired action.
FAMILIAR gives confidence, trust and familiarity by way of standard norms that they are used to and this allows for optimum usability of your website. The best websites online follow a certain structure and for 1 reason.... it works.
