SEO or Search Engine Optimisation

is the ability to use specific on-site and off-site attributes and dynamics that enable the major search engines (Google, Microsoft Live Search and Yahoo) to rank and position your website and its pages in the top 10 of the search results pages when a searcher searches for your target keyword or keyphrase.

Lower than top 10 postions and your chances of getting traffic and conversions reduce by up to 90% +. This method of marketing is solid as 80% of all searches online use the search engines with Google taking the majority of these searches. So essentially we need to be at the top of Google.

Link Building

is a fundamental strategy in your Off-Site SEO artillery. However links are not created equal and its absolutely imperative to build in the right frequency and source the right links in quality, quantity and with the right elements. As your site grows over time if your product or service is newsworthy then you'll experience the phenomenon that is Organic Momentum and this is when people start to link to your site homepage or site inner pages with nothing required in return. They do this simply to give value to their own site visitors by recommending your site, product or information.

Content

is vital for Traffic and Conversion on your website and must not only captivate, educate, inspire but must also look clean and balanced, read well and use your target keywords and keyphrases in the right density or amount.

PPC or Pay Per Click

Online Marketing is a great way to get your website instant traffic by using Googles advertising model (Adwords). By targeting specific keywords and keyphrases you can get immediate exposure based on a specific daily budget. You pay Google for every click when visitors enter your site through your Adwords advert. Its important to start small, hone your skills in your particular market or niche and then roll out more adverts once your click to conversion ratio is profitable.

Social Media

Online Marketing is the lastest and exciting medium of online marketing and taps into the viral or word of mouth marketing model. Social Media sites are now frequented by millions of daily users and love them or hate them you have at your disposal a massive target market.

Video

Online marketing is a key way of transferring hungry and ready to buy visitors to your website by way of displaying your website address (URL) in the video, product placement again in the video or automatic transfer when the video ends. Add to this that video sites such as YouTube allow you to assign key SEO (Search Engine Optimisation) attributes to your vdeos means that your videos can score in the major search engines SERPs (Search Engine Results Pages) or just results for short in rapid time and in the top 10.